In a previous post I mentioned that there was a significant benefit of One to One Communications – that is if you use it properly and add value to the customer. In that post I praised Vodafone for their direct comms and keeping me as a customer and increasing...
There is a lot of talk about removing friction for your customers during the on-boarding a customers particularly for digital service. In short this means ensuring the customer has to go through the minimum number of steps to sign up or buy your service. Amazon...
