fbpx
Winters coming – leave your ego at the door

Winters coming – leave your ego at the door

Call me cheap – but even as an Uber convert a 4.5X surge pricing warning will always send me to the arms of another… So when it happened to me last week my only problem was remembering how to get a cab. And I’m not joking… hazy memories of calling a company,...
Give, give, give – ten ways to add value to a customer

Give, give, give – ten ways to add value to a customer

In the last couple of weeks I hope I’ve sold you on two key thoughts: Half the battle is turning up The battle is less bruising when you’re talking with old clients We talked last week about some things you could discuss with your old clients. But rather than call...
A way to get an eight times better chance in improving sales

A way to get an eight times better chance in improving sales

Timing is everything, right? Here I am, smack in the middle of an extended riff on sales, and the Herald considerately decides to go with my theme…  imitation is after all, the sincerest form of flattery….. Here’s another insight on the same theme – this...
Do your customers sometimes wonder why they bother?

Do your customers sometimes wonder why they bother?

Before we kick things off this week, I owe a (sort of) apology to the sales team forwarded last week’s blog by their boss. It seems he took my edict to “make the call” to heart. I haven’t spoken to him this week, but I’m pretty confident his guys are looking at a...
You’re better than a blunt axe and $50 off

You’re better than a blunt axe and $50 off

It looks like the power companies are active in the market at the moment.  I have just had a couple of interesting calls with them.  Same industry, different company and very different approaches…. Deal One: How many times have you had this call? “Hello sir… have I...
Be a real customer

Be a real customer

In the last six months this blog’s twice got close to discussing a problem for decision makers – not thinking like a “real” customer. Back in December you met my colleague, fruitlessly working the sample of one. And a couple of months before that you met me,...

Get Access to Market Fit's Free Resources

Enter your name and email for FREE access to all the Market Fit resources

Gain free instant access to this Training

You have Successfully Subscribed!

Gain free instant access to this training

You have Successfully Subscribed!