It looks like the power companies are active in the market at the moment. I have just had a couple of interesting calls with them. Same industry, different company and very different approaches…. Deal One: How many times have you had this call? “Hello sir… have I...
In the last six months this blog’s twice got close to discussing a problem for decision makers – not thinking like a “real” customer. Back in December you met my colleague, fruitlessly working the sample of one. And a couple of months before that you met me,...
I’m not sure what the opposite of the power of positive thinking is – but I think we’ve found it. Based on the powerful feedback you’ve given in the last three weeks; I’ve hit a nerve. You are cancelling Sky, seeking better mobile deals, chasing better treatment...
“Outrageous!”. “Shameful!!”. “How could anyone treat you like that…???!!!”. Just a few of the reactions to last week’s post. It struck a nerve – I got more feedback than from any previous post… none of it surprised Westpac was our heartbreaker. You probably...
Happy New Years, Welcome back. You’ll be happy to hear I have a New Year’s resolution. 2016 is my year to avoid temptation. More specifically, there’s no room for tempting but banal “10 Things You MUST Do To Get Your Business Digital-Ready” type efforts in my 2016...
My prior post ‘Everything I know about branding I learnt from TV’ generated a lot of feedback, and created somewhat of a stir… mainly amongst my media friends. Though in all fairness, just because I don’t watch TV I can’t simply assume no-one else does. So let’s sense...
