Jay Abraham tells us there are three ways to grow a business: Attracting new customers. Getting customers to spend more. Getting customers to spend more frequently. And I think there is a fourth, getting customers to stay with you longer....
Your customers are the most important asset in your business. Start treating them like that. Does your marketing team know: – why they come to you? – why they stay? – what do they think of you? – how to get them to spend more with you? –...
An unhappy customer will tell 15 friends yet, A happy customer will only tell six. Do you know what your customers think of your business, product or service? Do you focus on fixing what is making them unhappy? Do you accentuate the positive? Do you create raving...
To wrap up this series on the New ABCs of Selling it’s time for your special bonus offer – D for Deals. OK – as a quick reminder, this series has shown how the ABC’s of selling have moved from the high pressure of always be closing, to the more considered...
In my last piece, I introduced the new ABCs of selling. Let’s do a quick recap… From hard sell to adding value The movie Glengarry Glen Ross was released in 1992. In a pivotal scene, Alec Baldwin tears a small town team of real estate agents apart, drilling them in...
Business owners have one thing in common. Time. Or more specifically, a complete lack of. Finding the time for growth It takes a huge effort to get your business off the ground and then a huge commitment to keep it growing. I get it – starting my business almost...
