NZ Post has just released the definitive summary of the state of NZ e-commerce. The report is packed with insights on e-commerce and includes international benchmarks, regional analysis, customer demographics and retail category analysis. I’m confident that this is...
The Mary Meeker KPCB Report on Internet Trends has long been the number one source reference for anyone interested in finding out how the internet is changing business and consumer behaviour. If you’ve been following this blog for a while, you’ll know that I’ve also...
It’s a changing world, and the pace of change is continuously accelerating. The way people do business, and the ways in which they buy and sell, have changed. Ignoring these developments could be a costly mistake. And the world of retail presents a classic example of...
I want it now, why isn’t it here yet? Digital, always-on always-connected has driven our need for instant gratification. Everyday our customer’s expectations of service increases. As your business models transition to the digital world, a lot of businesses are...
There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up...
Last week I mentioned that the average time a New Year’s resolution lasts is approximately 19 days. Well I am pleased to say, while I may have failed my ‘don’t mention Sky’ resolution, that I’m still tracking nicely on removing my soft underbelly and should hit my...
