They say that January 19 is the fateful day that people start to give up on their New Year’s resolution. In some respects I have done better, I have lasted 67 days. But truth be told I have only really lasted two blogs. That’s right, you gave me a New Year’s...
A somewhat late welcome to 2018. It has been a great start to the New Year albeit very busy. With a new year, there are always new predictions, new challenges and new opportunities. Here are the 12 things I’m watching with interest … Internal Business Changes CMO...
If you are a New Zealand retailer winter is coming* and it might be coming as early as today. There is a high probability that I’m wrong about this, but before you get a chance to finish reading this, Amazon Australia would have launched. Why today, well because...
Looking back 15 years, boy did we have it all, we thought we were unbeatable. We had we had all the users, 100% penetration in the developed world. End billing relationship with the customer. Ubiquitous ‘out of the box’ connectivity to anyone in the world. Roaming...
In last week’s post we looked at Sky and the difficulty they have with the value they place in customer acquisition vs. retention offers. This week I’m not going to talk about how Sky have lost sight of the customer and are deploying the playbook in trying to...
Imagine this…… you have a new job Hey, Congratulations on your new job as as Head of PR at Sky. Here’s hoping you last a little bit longer than Trumps last communications director. Anyway I know it is your first day and we have a bit of a doozy for you. There is...
