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I wish I had that service when I was starting out

I wish I had that service when I was starting out

I’ve had great feedback since the launch of our new Market Fit proposition. I guess I shouldn’t be too surprised as I prototyped and tested the service using the same tools and processes that we have now made available to you.  And having refined and iterated the...
Bridging the digital divide

Bridging the digital divide

Last week, I talked about the many myriad flavours of “digital”, and the importance of seeking clarity on your ultimate objectives.  More specifically, whether you are pursuing an enhancement to your current business or exploring a complete disruption to your current...
50 shades of digital

50 shades of digital

“We’re going digital”. Everywhere you look these days, companies seem to be talking about their “digital” strategy or their need to create a digital strategy, partly because it feels that to not have such a strategy is to be labelled a dinosaur, a relic, at great risk...
Unpacking the Unpacked

Unpacking the Unpacked

Apologies for last week’s blog – it was a bit of an anomaly.   It was out of sequence because I was so excited about the success of the start-up breakfast team that I had to share it with you.   I hope you didn’t mind the slight interruption to the...

The McMasters of Bundling

A bit of a family tradition at the end of the holidays is I allow the girls to choose an activity topped off with a meal at a restaurant of their choice. This is how this week played out: Me: Right girls, what do you want to do today – your choice: pools, beach, bike...
With the power of bundling do you really just want rugby?

With the power of bundling do you really just want rugby?

Over the summer break, I was at the beach having a beer with a mate who I will call Nigel.  Now Nigel’s street had just been wired with fibre and he was looking forward to migrating to a new fibre plan and was wondering what service he should get.  Should he go...

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