We recently surveyed 75 CMOs and Marketing Directors and 50 business owners. If you’re a business owner, here’s the good news: Your marketing teams usually know what they should be doing. In fact, they’re fully aligned with what you want them to do....
Marketers say they are focused on the right things but don’t have the skills. That’s like an automotive technician saying they know their stuff but have never seen an engine before. At least so I thought, but then I dug deeper. In a survey we conducted,...
Most marketers only focus on customer growth. Good start, but not good enough. American marketing guru Jay Abraham outlines three levers to growth in business: Get more customers Get customers to spend more Get customers to spend more frequently And I’m adding a...
To wrap up this series on the New ABCs of Selling it’s time for your special bonus offer – D for Deals. OK – as a quick reminder, this series has shown how the ABC’s of selling have moved from the high pressure of always be closing, to the more considered...
Consistency, customers and conversions Our next stop on the ABCs of Selling is C. C for Consistency. But of course, C also stands for Customer and Conversion. So in this piece I want to take a look at what consistency means, and how consistency delivers more customers...
The third of our five part series on the ABCs of Selling introduces us to “B”. And “B”, as everyone knows, stands for Visible. Back in the day “B’ meant “Be” – as in Always Be Closing. So I’ve taken an obvious liberty here. It’s 2019 now, and so “B“ stands for...
