Last week’s post mentioned a new trend commonly associated with millennials – access rather than ownership. Sometimes called the sharing or on-demand economy, it’s a shift in customer thinking most businesses today should be exploring in depth. Rapid changes in...
Hands up if you’ve either: A, Used a GrabOne voucher B, Used a GroupOn voucher, or… C, Have “a friend” who has Joking aside, I’m willing to bet whatever the answer you’ve not spent much time thinking about the mechanic behind vouchers. Put simply, vouchers are a...
We’ve touched on Chris Anderson’s celebrated 2009 book “Free” a few times in previous posts. Not the easiest read (there’s a lot of technical detail that can be difficult to follow) the book is actually based on another, equally celebrated (and luckily for us, much...
In the last week I’ve been hooked on a fantastic new book – Bold: How to Go Big, Create Wealth and Impact the World. Demonstrating the impact technology is having on change (and how technology-driven change can only continue to increase) the book has really...
A frequent challenge for clients in growing a digital business is identifying their ideal commercial model. In the last month I’ve worked on this question with a couple of clients – both of them wanted to learn more about “freemium”. The rise in freemium has been...
