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Five C’s

Five C’s

There are many ways to assess a new business opportunity, be it EBITDA ,NPV, ROI etc, with the majority of formal measures being based on financial metrics.  I learned an alternative approach as I was presenting a business case to the Vodafone Group CEO Vittorio Colao...
Profit ahead of customers can destroy your brand

Profit ahead of customers can destroy your brand

There are a few articles floating around this week about the DRM (Digital Rights Management) Keruig have put on their new Keruig 2.0 coffee machines. For those of you that don’t know what a Keruig coffee machine is think of it as a Nespresso machine where you...

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