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Lessons from the start up breakfast

One of the things I like about The Exponential Agency is not only do we get to work with great clients on challenging projects as a group but also we are dedicated to helping others and ‘giving back’.  This includes being involved in The Spring Board Trust,  as an AUT...

The McMasters of Bundling

A bit of a family tradition at the end of the holidays is I allow the girls to choose an activity topped off with a meal at a restaurant of their choice. This is how this week played out: Me: Right girls, what do you want to do today – your choice: pools, beach, bike...
With the power of bundling do you really just want rugby?

With the power of bundling do you really just want rugby?

Over the summer break, I was at the beach having a beer with a mate who I will call Nigel.  Now Nigel’s street had just been wired with fibre and he was looking forward to migrating to a new fibre plan and was wondering what service he should get.  Should he go...
Dear CMO… Your Job Just Got Harder (in a good way!!)

Dear CMO… Your Job Just Got Harder (in a good way!!)

Every week when I sit down to write this blog I try to change things up a little. Working with a range of clients and sectors gives The Exponential exposure to a variety of business problems, which in turn means a good understanding of the challenges facing New...

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