A recession is coming. That seems unavoidable. How big it will be is under debate, but we don’t care. Any recession is painful, even if it’s shallow and short.
Start integrating sales and marketing now!
What does that mean?
Make your sales and marketing teams work together on every project. The old days marketing getting customers in the door and sales making the final sale are over.
The agreements for sales and marketing should be the same. If everyone participates in commissions and everyone gets a steady salary, everyone will contribute to the company’s revenues.
Don’t wait for necessity to force this on you. If a recession is really coming, the stronger you make sales and marketing, the better your company will fare in an economic downturn.
Are your sales and marketing teams integrated? If not, why not?
Read the complete framework here: https://www.marketfit.co/stoic/.