fbpx
The great resignation

The great resignation

The great resignation…What can you do about keeping your staff from resigning and moving to another job or starting their own companies? Ask them what they want.  If it’s even remotely doable, do it.  If it doesn’t seem doable, ask your staff...

read more
A recession is coming

A recession is coming

A recession is coming. That seems unavoidable. How big it will be is under debate, but we don’t care. Any recession is painful, even if it’s shallow and short. Start integrating sales and marketing now! What does that mean? Make your sales and marketing...

read more
Increasing customer intimacy Increasing customer intimacy

Increasing customer intimacy Increasing customer intimacy

I know the word seems like an odd choice, but that’s really what you’re going for with your customers - especially during a recession. You need to know about their lives, their pains, and the opportunities you can create that will keep revenue coming into your...

read more
No hibernating this winter.

No hibernating this winter.

No hibernating this winter. It’s typical for many B2B businesses to go into hibernation when business gets tough.  That’s not the strategy of B2B businesses that thrive during economic downturns. There are four reactions that a B2B company can...

read more
The C in STOIC framework stands for credibility

The C in STOIC framework stands for credibility

The C in STOIC framework stands for credibility.  As your competitors retract into their safe markets, now is the time to reach out to those markets they might have abandoned.  This is not the same as the pet projects I said to drop in an earlier...

read more
The I in STOIC framework stands for intimacy.

The I in STOIC framework stands for intimacy.

The I in STOIC framework stands for intimacy.  No. Not that kind of intimacy. The kind of intimacy where you know your customers well. Now, while you’re not desperate due to a recession, is the time to get to know your customer very well. Know their...

read more

Get Access to Market Fit's Free Resources

Enter your name and email for FREE access to all the Market Fit resources

Gain free instant access to this Training

You have Successfully Subscribed!