Kursten was very thorough in his approach to helping us shape and define our value proposition and positioning. His processes and insights were exceptional and extracted exactly what we were finding very difficult to do by ourselves. The value he has provided is priceless and means we can move quickly forward with new business and client acquisition.
Kursten has been an absolutely invaluable asset to the growth of my business in terms of his personal industry perspectives, the way he thinks, but also the way that he is a great sounding board to many of the business challenges we all have.
I admired Kursten back when we first met during his Vodafone days, both for his marketing prowess and creative thinking that helped propel that particular service provider to the top spot in New Zealand, but also on his ability to articulate, either up on stage in front of an auditorium or in a meeting room.
Kursten is a straight up, no bull, outcomes focused, high end, business consultant with an extremely good brain.
What I also especially like about Kursten is his team of alliances that he can marry up with me when their skills better match my immediate needs. Kursten is very well connected and this illustrates that he is focused on the outcomes I need as his first priority.
I wholeheartedly recommend Kursten Shalfoon and he will continue to form a significant part of my business as we continue to scale and market to a larger audience base.
Kursten and his team at Marketfit, have been a part of our business for over a year now and have been integral to our business transformation through Covid. They bring a hands-on, analytical approach to our marketing strategy and have integrated seamlessly into our business. One of the real benefits of using a consultancy partner has been the external perspective they bring to bear, cutting through entrenched paradigms and silos. As a relatively small organisation, using Marketfit has given us access to resources and expertise we could never otherwise afford. We’ve found Kursten and his team to be highly available, flexible and insightful.
I introduced Kursten to NZ Post as a heavy hitting marketing guru to add horsepower at an enterprise level. In addition to supporting our NZ Post CMO, Kursten has also worked with me and my Datam team as a virtual CMO. He brings a no-nonsense commercial and results orientated approach to marketing and together with his team is able to plug the gaps both at a capability and bandwidth level. Easily able to bridge the gap between strategy and execution, Kursten can quickly help shape the direction and launch quickly into action.
Kursten spent time carefully understanding our business and then made several insightful recommendations about the capability gaps that we would need to fill. He then ran a thorough and highly engaging process to identify the key person we needed to help deliver our strategy and, impressively, provided ongoing coaching to ensure that the new hire embedded quickly into the business and started to deliver value quickly. An impeccable process that exceeded all expectations.
Enable is the UFB fibre company covering 200,000 homes and businesses in Christchurch and the surrounding areas. As our market opportunities and challenges increase in complexity we engaged Kursten to work with our senior management and Board to guide us on our market strategy, and following that Kursten has played a key role assisting us to plan and deliver our business ventures. He brought a different perspective to our strategy generation and go to market plans that has assisted us to gain the confidence of our Board in terms of direction and investment.
For my team and for me personally we found Kursten to be very easy to work with and we all learnt a lot from the experience over the last 18 months. Kursten gained immediate respect from our CEO and Board through his professionalism, approach and his business knowledge. He always delivering outputs on time and up to the standard we all hoped for.
Therefore I have no hesitation in recommending Kursten to other businesses for market based consultancy.
AMP hired Kursten to develop our customer value proposition, we needed was an expert friend. I really appreciated the speed at which we were able to work, we didn’t spend a lot of time talking about things we already knew or that we agreed on. With the team, Kursten were very present and visible. Finally, you not only delivered the outcome we needed but were able to coach the team so when you did leave, AMP has an ability to tackle it again.