B2B Service Business CEO’s Owners and Leaders

Revenue Growth Simplified: Unlock Your
B2B Service Business Growth

Are you determined to leap forward in your business, leaving competitors behind? Searching for a foolproof method to boost your revenue? 

We understand the noise out there. With abundant information swarming around, it’s a Herculean task to pinpoint what works. Uncertainties, fear of making the wrong moves, watching competitors sprint past you… Sound familiar?

Let’s change that!

Claim Your Free Consultation

Kursten was very thorough in his approach to helping us shape and define our value proposition and positioning. His processes and insights were exceptional and extracted exactly what we were finding very difficult to do by ourselves. The value he has provided is priceless and means we can move quickly forward with new business and client acquisition.

Chris Schultz

CEO, Acquire NZ

Your Path to B2B Sales Growth Starts Here

This is for you if you are a: CEO, Founder or Sales & Marketing Leader,

In a B2B Service business generating up to $15 million revenue.

Want to get real revenue growth in your business in as short as 8 weeks?

And need a dependable, scalable outbound sales and marketing mechanism?

In the present-day landscape, building an effective sales and marketing team is challenging. Shifts in customer dynamics demand newer strategies. Traditional sales functions are facing hardships, even with exemplary products that customers love.

Before working with us, here are some of the things that have been frustrating our clients with their growth efforts:

Marketing not producing leads

Money and time invested into tools and tactics that don’t yield desired results.

Ever-changing digital landscape

Keeping up with the pace of digital advancements becomes daunting. The unpredictability of social media algorithms affecting visibility and reach.

Sales who don’t want to sell

Continuous setbacks leading to a decline in team motivation and confidence.

Selling the

Hiring a sales person believing it will solve everything, then just 6 months later letting them go

Stagnation Fear

Paralysis by analysis, afraid to make the next move and ending up stagnant.

Turning Sales Around in Any Economy

Does this sound familiar?

You’re the CEO, at the helm of a B2B enterprise, and on the brink of despair. Your business, which once held the promise of industry revolution and month-on-month and quarter-on-quarter growth, is now struggling. Expensive ads bear no fruit, sales are underperforming and customers are delaying decisions and tightening their belts. 

Amidst these challenges, we offered you a perspective shift. “Businesses need trust and genuine solutions.”

If you take these words to heart, you too can revamp the company’s approach, focusing on nurturing and growing existing relationships and truly understanding client needs. Instead of pushing sales, built partnerships with new clients.

The result?

Build partnerships with clients, and your business is transformed.

Clients became brand ambassadors, bringing more business than any ad campaign could. Better still your success story wasn’t just about profits; it was about the power of genuine connections in business. In a world overwhelmed by flashy ads, trust became your strongest selling point.

Kursten has played a vital role in not only helping us understand how to attract the right customers, but secure long-term contracts that are meaningful for both parties.
Craig Steel

Principle, Steel Performance Solutions

Hurdles You Might Recognise

Is your business growth more like a roller coaster rather than an uphill climb?

Relying heavily on a couple of top-performing salespeople?

Does pivotal sales knowledge reside only with senior leadership?

If a fresh sales recruit were to join tomorrow, would they receive comprehensive training and support for a successful launch?

The Solution is Here: Meet Kursten Shalfoon, the B2B Growth expert!

Founder of Market Fit, Kursten combines over 20 years of B2B sales and growth proficiency.

Kursten spent time carefully understanding our business and then made several insightful recommendations about the capability gaps that we would need to fill. He then ran a thorough and highly engaging process to identify the key person we needed to help deliver our strategy and, impressively, provided ongoing coaching to ensure that the new hire embedded quickly into the business and started to deliver value quickly. An impeccable process that exceeded all expectations.

Phill Dagger

Executive Director, Indevin Group

What We Offer

  • Stellar Lead Generation
  • Significant outbound pipeline growth in as little as 8 weeks
  • Dynamic Sales & Marketing Assets which will build trust with your brand on autopilot.
  • A tried and tested sales process implemented specifically for you business. Proven to work for even the most complex B2B Sales Cycles
  • Recruitment Expertise
  • Senior Sales and Marketing leadership on hand, supporting and enabling your sales team without the hefty salary.
  • Leadership Training
  • Comprehensive Business Consultancy

All the above in one done for you package that guarantees growth.

And the icing on the cake? All this for less than hiring a sales director.

Kursten’s intricate sales process is crafted for even the most intricate B2B sales cycles.

Work with Us & Unlock:

  • Proven sales procedures to amplify close rates and shrink sales cycles.

  • Premium lead generation to secure meetings with ready-to-buy clients.

  • Exceptional sales & marketing materials to bolster performance and trust.

  • Unwavering support and guidance throughout the process.

  • Everything is documented. Our strategies live on in your business, ensuring sustained growth.

Our Guarantee?


30-day, no-questions-asked, money-back guarantee.

We vouch to double your investment in a year, or we’ll serve you free until it’s achieved.

However, a Little Heads-Up

In today’s competitive business environment, possessing a competent sales team, an adeptness in sealing deals, and a compelling offer backed by a tangible Return on Investment (ROI) isn’t just a luxury—it’s a necessity. Without these critical components, even the best-intentioned businesses can find themselves floundering in choppy waters.

Consider your sales team: They aren’t just the face of your business to potential clients; they are the engines that drive growth, converting interest into tangible profits. Being able to close deals with efficiency isn’t just about making sales; it’s about establishing credibility, demonstrating value, and fostering trust. Additionally, in a market where everyone promises exceptional results, having a well-documented ROI isn’t just a numerical advantage—it’s a testament to your authenticity, reliability, and the real-world efficacy of your product or service.

However, if your business hasn’t yet solidified these foundational elements, diving into advanced strategies or partnerships might not yield the outcomes you expect. Our services are tailored for enterprises that have these basics in place but are seeking that strategic push to the next level. If you’re poised on the cusp of growth, yearning to unlock the vast potential within your business, it’s time we talk. Let’s forge the future of your success story together.

Who is this for?

You’re a B2B Services business with between $1m-$15m revenue.

  • You want an outbound machine that will deliver sustainable, predictable growth for years to come.
  • Your average deal size is >$5,000
  • You have a ‘productised’ service
  • You rely on top performers or senior members of the business to bring in most of the new business
  • You have satisfied customers

Who isn’t this for?

  • Companies without a productised offer or the ability to get one
  • Companies without a compelling offer, or documented ROI for your prospective customers.
  • Companies that don’t have satisfied customers

Five Steps to Guaranteed Revenue Growth

We offer a tried-and-tested program that we call the “5 Steps to Guaranteed Revenue Growth.” This isn’t just another cookie-cutter approach; it’s a tailored journey mapped out in five distinct stages, each meticulously crafted to ensure your B2B service business grows in both scale and efficiency. Not only that, we deliver these for you, we become your sales and marketing engine.


Think of this as your preparation phase. Here, we assess your business’s current standings, define clear objectives, and strategise for the game ahead. By understanding where you are, we ensure the foundation is set for where you want to go.

Match Fit

Now, we get your business in shape. We’ll fine-tune your offer, target the right audience, and make certain that your value proposition is irresistible. It’s about priming your business for optimal performance.

Game Time

This is where the real action begins. Armed with insights and strategies from the earlier stages, we build a database of your ideal customers execute our proven lead generation techniques. We use a combination, of technology, team and good old shoe leather. With us by your side, you’ll be entering conversations with prospects who are genuinely interested and ready to engage.

Post Game Analysis

After the initial hustle, we take a step back and review. What worked? What didn’t? This reflective stage is all about refining our approach, ensuring that we’re always improving and adapting based on real-world feedback.


This isn’t just a celebratory stage. It’s about sustainability. We ensure that the growth is not just a one-time spike but a continuous upward trajectory. Together, we’ll establish processes that keep you at the top of your game, ensuring a consistent flow of leads and revenue.

With the “5 Steps to Guaranteed Revenue Growth,” we promise not just leads, but a transformative journey for your business.

Digital Island have ambitious plans to accelerate revenue and customer growth. We have recently been investigating how to grow multiple new sales channels and concentrate in the areas that will provide the biggest return. Kursten and his team helped us to evolve our strategic thinking and identified gaps in our approach. By better understanding our business priorities we have implemented a number of initiatives that are propelling our growth. If you are looking for a partner to help you boost your business potential I would thoroughly recommend Kursten and Market Fit.
Leon Sheehan

GM , Digital Island

Ready to Leapfrog Your Sales & Marketing Game?

A high performing sales and marketing team is the powerhouse of any business. Beyond merely pitching products, they master the art of understanding client needs, building genuine relationships, and crafting tailored solutions.

Their expertise transforms cold leads into loyal customers, and their strategic insights drive revenue growth. Such a team doesn’t just meet targets; they consistently surpass them, setting new industry standards.

Little or no lead generation or deal flow

Sales hires promise the world but don’t deliver results

Existing Results are Spiky and Unpredictable The lack of a defined lead generation and sales process means going from feast to famine from one month to the next.

New Business is Reliant on Top Performers Your good new business months are reliant on a couple of your top performers, word of mouth and networking.

Unpredictable & Expensive Hires. You’ve spent good money on poor sales people in the past, and they’ve left after months with nothing to show for your time and money.

Account Managers Focused on Existing Customers Established account managers get stuck with managing existing clients and don’t have time, or don’t want to get their hands dirty prospecting.

Business Leaders Stuck in the Sales Process A lot of the sales ‘know how’ is still stuck with senior leaders within the business, making it hard to focus on new business among other responsibilities.

No Defined Sales Process There’s no predictable, scalable way of generating outbound revenue. You haven’t got the right training, or the right technology or the right processes to drive top line revenue growth month after month.

Kursten has been an absolutely invaluable asset to the growth of my business in terms of his personal industry perspectives, the way he thinks, but also the way that he is a great sounding board to many of the business challenges we all have.

Kursten is a straight up, no bull, outcomes focused, high end, business consultant with an extremely good brain.

What I also especially like about Kursten is his team of alliances that he can marry up with me when their skills better match my immediate needs.  Kursten is very well connected and this illustrates that he is focused on the outcomes I need as his first priority.

I wholeheartedly recommend Kursten Shalfoon and he will continue to form a significant part of my business as we continue to scale and market to a larger audience base.

Scott Bain

Director, SaferCities Group

Predictable Revenue Growth: The Missing Piece in Your Business

Schedule a FREE consultation! Get insights, strategies, and an overview of what awaits if you join forces with us.

Bonus: Even if we don’t proceed, you’ll get a video training module on our sales process.

Take Action Now! Click the link below. Embark on a journey to redefine your sales and profits this year.



What exactly does your service include?
Our service is a comprehensive lead generation and sales partnership where we function as an extension of your team. We handle everything from identifying potential clients to setting up sales-ready meetings, ensuring that you have a steady pipeline of opportunities to convert.
What kind of commitment do I need to make?
We’re looking for partners who are as committed to growth as we are. While we handle the heavy lifting of lead generation and setting up sales-ready meetings, your involvement in strategy and feedback sessions is crucial for aligning our efforts with your goals.
What do you need from the team?
Much of the service is done-for-you, however the first 4-6 weeks require time from your team to get ‘under the bonnet’ of existing processes and your customer offering. Once up and running there will be weekly meetings and on-going support. We also require you or your team to take the sales qualified leads and convert them into sales.
How quickly will I see results?
Results can vary depending on the specific challenges and goals of your business. However, our structured approach through stages like Pre-Season, Match Fit, Game Time, Post Game Analysis, and Champions is designed to drive measurable growth progressively. You will see a significant increase in pipeline in less than 8 weeks. Top line revenue growth will depend on sales cycle, but we aim to get clients profit within 6 months.
Do I need an existing Sales team?
Ideally, you’ll need between a sales reps be in the position to take sales meetings yourself. OR be in a position to hire within 3 months of the engagement beginning.
What happens when the engagement ends?
All the systems and processes remain in-house so you can continue to scale after our contract finishes.
How much of your time do we get?
As much as necessary. We have in-house recruiters, cold callers, marketers and dedicated inbox managers all guaranteed.
How do you differentiate from other lead generation agencies?
Unlike many other agencies, we’re not a jack of all trades. We specialise solely in B2B service business growth. With a background working with some of NZ’s biggest corporates and years as business owners, we bring a unique blend of experience, understanding the challenges businesses like yours face. We work with you on, your offer, lead generation, lead to sales qualified analysis and help with the sales process.
Can I get a customized solution for my business?
Absolutely! While we have a structured approach, we understand that every business has unique needs. Once we get to understand your business better, we tailor our strategies to best match your objectives and challenges.
Sounds expensive?
Using our solution there are several ways you can grow your sales. The route most businesses take to grow… Hire an internal team new Sales Manager, Salesperson, and Marketing Agency or Manager who attempts to put both together – all hires and mistakes take considerable time and money. The direct cost of (not to mention the time involved for recruitment, training and management):

  • Sales Manager: $180K + Commission
  • Salesperson: $75K + Commission
  • Marketing: $120-160k
  • $375k per year minimum + 50% of staff don’t work out.

This is unlikely to get the results you want efficiently because sales and marketing do not collaborate well. You hear all the promises, but none of them is guaranteed. You will incur direct expenses with no guarantee of profit and miss out on new business opportunities.

Everyone can say they deliver growth, why is Market Fit different?

Growing a SME business is no mean feat. Believe me, I know. When I first laid the groundwork for my business, the challenges were endless, and the setbacks, frequent. My hands are familiar with the grind, and I carry the scars from those early days of relentless hustle.

Flashback to years ago, I was immersed deep in the trenches of frontline marketing, advertising, and the emerging world of digital ads. My journey saw me working collaborating with some of New Zealand’s biggest corporates. I wasn’t just observing from the side-lines; I was in the heart of the action, shaping strategies and driving results.

Then, as I transitioned into building my own business, spending the past eight pivotal years as a business owner, the game changed but the core challenge remained: growth.

Just like you, I’ve grappled with the intricate obstacles that sprout up when trying to expand a business. So, believe me when I say, I get it.

But here’s the thing: ambition has been our compass. We’ve never desired to be just another face in the crowd of marketing or lead generation agencies, scrounging for clients and settling for any project that comes our way. We’ve always aimed for mastery over mediocrity. We want to be world famous only to our clients.

Yet, having spent time in various agencies, I’ve seen the pitfalls first-hand. I’ve witnessed agencies spread themselves thin, trying to be everything to everyone, and losing their core identity in the process. We vowed not to be that agency.

We’re seasoned, yes. But more importantly, we’re focused. Every experience, every scar, has equipped us to be the dedicated partner you need on this journey of growth.

Book a free 45 min consultation below. You’ll receive insights you can take away that day.
You’ll find out exactly what to expect if we decide that it’s a good fit. And we’ll give you a
video training module introducing the process that’s generated new sales.

Book a call today

P.S. If you’re someone who scrolls straight to the bottom of the page, here’s what we have for you: We’re offering you a fractional CRO (Chief Revenue Officer) to deliver our proven 5-step approach to guaranteed revenue growth for your B2B service business. This comprehensive strategy, built on years of hands-on experience and success, can be yours to explore.

But there’s more – we’re not stopping at just the strategy. We will deliver and manage for you everything you need to do to get more revenue in your business:

  • Positioning 
  • Market leading offer
  • Lead Generation 
  • SDR’s (Sales Development Rep)
  • Sales qualified leads

To put your mind at ease, are two guarantees.  Firslty our 30-day, no-questions-asked, money-back guarantee and secondly we vouch to double your investment in a year, or we’ll serve you free until it’s achieved.

So, why wait? Dive into the world of guaranteed revenue growth with us now!


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