There’s been a lot of hype about the gig economy with a great many experts weighing in on whether it’s the future of employment. But while some say that it’s the wave of the future, others beg to differ. A lot of organizations are talking about increasing their on-demand workforce, but few are planning for it, and even fewer are executing it.
There are three primary themes that will determine our future in the war for talent. The ability to recruit and train talent may be one of the biggest challenges businesses face.
The New Zealand Herald reports that Industry of Directors (IOD) surveys show top executives to be increasingly worried about how they’ll be able to replace key staff members should the need arise. 83 percent of survey participants rated this concern as the biggest risk their businesses must overcome.
The Mary Meeker KPCB Report on Internet Trends has long been the number one source reference for anyone interested in finding out how the internet is changing business and consumer behaviour. I’ve been talking about a number of these things for a while, and sometimes I’m ahead of the curve. They are here now- mobile, video, data, e-commerce. These changes will have a massive impact on your business and your career.
The highly-publicised success stories can lead us into thinking that startups are easy and in the battle of disruption between startup and incumbent, the startup is always going to win. But that’s far from being the truth of the matter.
The way people do business, and the ways in which they buy and sell, have changed.
Ignoring these developments could be a costly mistake.
And the world of retail presents a classic example of the need to move with the times if we want our businesses to thrive or even just survive.
Digital, always-on always-connected has driven our need for instant gratification. Everyday our customer’s expectations of service increases. As your business models transition to the digital world, a lot of businesses are clinging to their old paradigms and putting up barriers for customers to adopt the new model. By pushing against the tide you could actually be losing out.
The paranoia has been very deep of late, as I dive into the depths of the world of deep fakes. It reminds me of George Orwell’s classic 1984, where “War is peace, Freedom is slavery, ignorance is strength.”
There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up through all of the press and conjecture.
Where is your businesses soft underbelly, where are you exposed to disruption?
My new year’s resolution, broken for a mere $25, you asked me to stop writing about Sky, but they just launched new pricing. Let’s unpack the pricing move, why they’ve done it, and what Sky needs to believe to make it commercially viable.