Unlock the Power of Your B2B Services Marketing Strategy Brand
Discover how to unlock the power of your B2B Services Marketing Strategy Brand and create future demand for your business. Learn the benefits and tips for creating an effective brand.
B2B Services Marketing Strategy: Unlocking Growth with the Fundamentals
Unlock business growth with a B2B Services Marketing Strategy that focuses on the fundamentals. Learn how to engage with sales and set clear outcomes.
Congratulations you made it
2022 was a tough year for business owners and 2023 doesn’t look like it is going to be much easier, but if you use the 5c’s framework you can plan to survive and thrive. (Context, Customer, Commercial, Capability and Capacity)
Six recession growth strategies for B2B businesses
Businesses that come out of the recession strong don't make deep cuts to their marketing budget. With the recent economic downturn, it is important for businesses to be on top of the growth strategies that come with a recession. And although it can seem like...
Do you know about the Stoic Framework?
Have you read “Winter is Coming - STOIC”, my framework on how B2B companies can survive the next recession? It’s only a couple of pages, but in those pages, you’ll find the framework for holding your business grow and thrive during a recession. Read the...
Don’t stop spending
I have a friend who’s a freelance writer. His business had dried up a bit. No fault of his; it was just that his flow of jobs was slackening. He sat with his wife/business partner telling her how terrified he was that he couldn’t make money for their...
What can you sell during a recession?
What can you sell during a recession? Most people and companies will look to just meet their basic needs. Star there. What do you offer that a company must have to be productive or profitable? Offer that at a value that’s worth paying for. Don’t cut...
How can you identify new markets to sell to during a recession?
How can you identify new markets to sell to during a recession? Watch your competition closely. I mentioned this in an earlier post, but it’s worth repeating. Watch as your competitors take down services or stop taking part in markets. Watch their...
The great resignation
The great resignation…What can you do about keeping your staff from resigning and moving to another job or starting their own companies? Ask them what they want. If it’s even remotely doable, do it. If it doesn’t seem doable, ask your staff...
A recession is coming
A recession is coming. That seems unavoidable. How big it will be is under debate, but we don’t care. Any recession is painful, even if it’s shallow and short. Start integrating sales and marketing now! What does that mean? Make your sales and marketing...
