fbpx
No hibernating this winter.

No hibernating this winter.

No hibernating this winter. It’s typical for many B2B businesses to go into hibernation when business gets tough.  That’s not the strategy of B2B businesses that thrive during economic downturns. There are four reactions that a B2B company can...

read more
The C in STOIC framework stands for credibility

The C in STOIC framework stands for credibility

The C in STOIC framework stands for credibility.  As your competitors retract into their safe markets, now is the time to reach out to those markets they might have abandoned.  This is not the same as the pet projects I said to drop in an earlier...

read more
The I in STOIC framework stands for intimacy.

The I in STOIC framework stands for intimacy.

The I in STOIC framework stands for intimacy.  No. Not that kind of intimacy. The kind of intimacy where you know your customers well. Now, while you’re not desperate due to a recession, is the time to get to know your customer very well. Know their...

read more
Ok O really stands for Opportunity

Ok O really stands for Opportunity

The O in STOIC stands for Opportunity.  This is the third instalment on opportunities during a recession. Fast money is nice. Nearly every company looks for those products or services that put quick money to the bottom line. But! Be careful. Fast...

read more
O if for Sliming Down

O if for Sliming Down

The O in STOIC framework stands for Opportunity.  This is the second of several posts on the opportunities that exist in a recession. Here’s an important hint: slim down now! Lose the pet projects and the tangential offerings your company has put...

read more
Are you?

Are you?

The O in STOIC stands for Opportunity.  This is the first of a few posts I want to share on 'Opportunity'. Even during recessions or depressions, new companies were started. HP, Hyatt, Microsoft, Mailchimp and Uber to name a few There are plenty of...

read more
The talent war

The talent war

If a recession is really approaching, if the governments of the world can’t stop it, what can you do?  In “Winter is Coming - STOIC,” our framework's second tool is Talent. Finding great talent to hire is difficult right now. Business leaders need to focus...

read more
Economic Winter

Economic Winter

Economic winter is coming.  It seems we’re headed into a recession of unknown length and depth. There’s even a great talk about stagflation - a recession coupled with high inflation. Using our STOIC framework, the first step you can take to protect your...

read more

Get Access to Market Fit's Free Resources

Enter your name and email for FREE access to all the Market Fit resources

Gain free instant access to this Training

You have Successfully Subscribed!