What can you sell during a recession?
Most people and companies will look to just meet their basic needs. Star there. What do you offer that a company must have to be productive or profitable?
Offer that at a value that’s worth paying for.
Don’t cut your rates too low; the lowest prices nearly always mean an inferior product.
Keep your rates where they are, but stack the value by offering things your competitors make your clients pay for. Make it eyewatering.
Every business has things they sell that cost next to nothing. If you give it away and your competitors are charging for it, you win.
What product or service can you offer during a recession that is added value for your customers?
Read the complete framework here: https://www.marketfit.co/stoic/.