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I have a friend who’s a freelance writer. His business had dried up a bit. No fault of his; it was just that his flow of jobs was slackening.
 

He sat with his wife/business partner telling her how terrified he was that he couldn’t make money for their household.
 

She immediately had him sit down and build a new website, buy a domain, and start advertising on Google.
 

The total cost was about $200, he didn’t have to spare‌. 
 

But.. in 72 hours, he had new client leads who responded to his ad. 
 

Her counterintuitive instincts were right: If business is slowing down, start spending money to put yourself out there. 

 

So often businesses slow their marketing and advertising. Within reason, it’s when business is slow that you should do your best to increase your marketing.
 

Do you increase your advertising when sales get soft?

 

Read the complete framework here: https://www.marketfit.co/stoic/.

 

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