The O in STOIC stands for Opportunity. 

This is the first of a few posts I want to share on ‘Opportunity’.

Even during recessions or depressions, new companies were started. HP, Hyatt, Microsoft, Mailchimp and Uber to name a few


There are plenty of opportunities in the midst of a recession. Start by looking at what your customers might need if their revenue streams dry up significantly. If you find that answer, you’ll have a way to make it through a recession comfortably.


Read the complete framework here: https://www.marketfit.co/stoic/.



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