What does it take to stand out in the world of B2B services? It’s no secret that investing in a strong brand is key. But what exactly makes up an effective b2b services marketing strategy brand, and why should you invest your time and resources into one?...
To wrap up this series on the New ABCs of Selling it’s time for your special bonus offer – D for Deals. OK – as a quick reminder, this series has shown how the ABC’s of selling have moved from the high pressure of always be closing, to the more considered...
Consistency, customers and conversions Our next stop on the ABCs of Selling is C. C for Consistency. But of course, C also stands for Customer and Conversion. So in this piece I want to take a look at what consistency means, and how consistency delivers more customers...
In my last piece, I introduced the new ABCs of selling. Let’s do a quick recap… From hard sell to adding value The movie Glengarry Glen Ross was released in 1992. In a pivotal scene, Alec Baldwin tears a small town team of real estate agents apart, drilling them in...
A somewhat late welcome to 2018. It has been a great start to the New Year albeit very busy. With a new year, there are always new predictions, new challenges and new opportunities. Here are the 12 things I’m watching with interest … Internal Business Changes CMO...
In last week’s post we looked at Sky and the difficulty they have with the value they place in customer acquisition vs. retention offers. This week I’m not going to talk about how Sky have lost sight of the customer and are deploying the playbook in trying to...
