I did some maths the other day. A new client asked me what the combined experience of the four directors at The Exponential Agency was. The answer was close to (a slightly staggering) seventy years. Now, that averages out at around 15-20 years worth of corporate...
Customer facing roles are among the hardest in the game. Known as the front line, these are key positions, with the power to make or break your business – so it’s no wonder organisations invest big money to get the customer facing message and delivery spot on....
Judging by last week’s click throughs a lot of you found popcorn pricing interesting. This week I thought we’d go a little deeper, and spend some time looking at the psychologies underpinning “popcorn”. Popcorn pricing Movie time means choices… your film selection,...
You’ve probably seen the coverage on Unilever purchasing Dollar Shave Club for a cool $US1B… as one of the largest tech deals of the year it’s been written up extensively. This week I’d like to try a different tack and take a look at their underlying business model –...
It was probably serendipitous that in the same week that Video EZY St Heliers closed it’s doors for the last time I saw this graph floating around a few posts on LinkedIn. It was way to good not to share. This is possibly the starkest image I have seen of the new...
I’m on a product bent at the moment – after last week’s big push on audio books, this week I want you to meet Crystalknows. Crystal might be a little creepy at first, but once you deal with that, she is in fact a potentially fantastic tool for your business....
