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Always Be Visible – The ABCs of Selling

Always Be Visible – The ABCs of Selling

The third of our five part series on the ABCs of Selling introduces us to “B”. And “B”, as everyone knows, stands for Visible. Back in the day “B’ meant “Be” – as in Always Be Closing. So I’ve taken an obvious liberty here. It’s 2019 now, and so “B“ stands for...
How I (unwittingly) aided and abetted the enemy

How I (unwittingly) aided and abetted the enemy

Looking back 15 years, boy did we have it all, we thought we were unbeatable. We had we had all the users, 100% penetration in the developed world. End billing relationship with the customer. Ubiquitous ‘out of the box’ connectivity to anyone in the world. Roaming...
Technology Chiefs

Technology Chiefs

Justin was recently interviewed for Technology Chiefs and it provides a great background to one of the founding The Exponential Agency Directors. Technology Chiefs Interview with Justin Tomlinson Acting CTO New Zealand Rugby, Founder: Delivery Craft, Partner: The...
With the power of bundling do you really just want rugby?

With the power of bundling do you really just want rugby?

Over the summer break, I was at the beach having a beer with a mate who I will call Nigel.  Now Nigel’s street had just been wired with fibre and he was looking forward to migrating to a new fibre plan and was wondering what service he should get.  Should he go...
But… I Need An App!!

But… I Need An App!!

I did some maths the other day. A new client asked me what the combined experience of the four directors at The Exponential Agency was. The answer was close to (a slightly staggering) seventy years.   Now, that averages out at around 15-20 years worth of corporate...

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