Apologies for last week’s blog – it was a bit of an anomaly. It was out of sequence because I was so excited about the success of the start-up breakfast team that I had to share it with you. I hope you didn’t mind the slight interruption to the...
Judging by last week’s click throughs a lot of you found popcorn pricing interesting. This week I thought we’d go a little deeper, and spend some time looking at the psychologies underpinning “popcorn”. Popcorn pricing Movie time means choices… your film selection,...
It looks like the power companies are active in the market at the moment. I have just had a couple of interesting calls with them. Same industry, different company and very different approaches…. Deal One: How many times have you had this call? “Hello sir… have I...
One question that I have been asked a few times his how long does it take before the innovation or a new business initiative starts to deliver substantial revenue. Or the variant of this question how big can the new initiative grow to in the short term, and the...
I was making a Nespresso coffee in the office the other day and realised just how much beauty, and simplicity there was in the Nespresso machine. They made a complex process into a simple and stylish product. We all love our coffees and the morning coffee has become...
One of the pieces of work I have been consulting on recently relates to loyalty and understanding the impact it has on changing customer’s behaviour. One of the areas I reviewed was Supermarket petrol discounts which has a number of fascinating elements to it....
Get Access to Market Fit's Free Resources
Enter your name and email for FREE access to all the Market Fit resources
