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Unpacking the Unpacked

Unpacking the Unpacked

Apologies for last week’s blog – it was a bit of an anomaly.   It was out of sequence because I was so excited about the success of the start-up breakfast team that I had to share it with you.   I hope you didn’t mind the slight interruption to the...

The psychology of popcorn pricing

Judging by last week’s click throughs a lot of you found popcorn pricing interesting. This week I thought we’d go a little deeper, and spend some time looking at the psychologies underpinning “popcorn”. Popcorn pricing Movie time means choices… your film selection,...
You’re better than a blunt axe and $50 off

You’re better than a blunt axe and $50 off

It looks like the power companies are active in the market at the moment.  I have just had a couple of interesting calls with them.  Same industry, different company and very different approaches…. Deal One: How many times have you had this call? “Hello sir… have I...
Are we there yet?

Are we there yet?

One question that I have been asked a few times his how long does it take before the innovation or a new business initiative starts to deliver substantial revenue.  Or the variant of this question how big can the new initiative grow to in the short term, and the...
Nespresso: Making the Complex Simple

Nespresso: Making the Complex Simple

I was making a Nespresso coffee in the office the other day and realised just how much beauty, and simplicity there was in the Nespresso machine.  They made a complex process into a simple and stylish product. We all love our coffees and the morning coffee has become...
Petrol Vouchers

Petrol Vouchers

One of the pieces of work I have been consulting on recently relates to loyalty and understanding the impact it has on changing customer’s behaviour.  One of the areas I reviewed was Supermarket petrol discounts which has a number of fascinating elements to it....

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