A good friend paid me the ultimate compliment last week. Responding to my new website, they described it as “nice and simple”. Resisting an urge to go the full Jobs on him, and instead reaching for a higher power – I replied simplicity is the ultimate...
In the last six months this blog’s twice got close to discussing a problem for decision makers – not thinking like a “real” customer. Back in December you met my colleague, fruitlessly working the sample of one. And a couple of months before that you met me,...
