Last week we spoke about engaging stakeholders, and achieving buy-in from decision makers. While the advice around pressing for a decision remains true, it’s easy to overlook what may be the toughest part of the process – the actual presentation. Everyone has...
What’s the problem? In my line of work I see a lot of great new business ideas. It’s a real thrill being at the birth of something that may become truly great – though not all these ideas have what it takes. There are a couple of simple, powerful (occasionally...
In the last six months this blog’s twice got close to discussing a problem for decision makers – not thinking like a “real” customer. Back in December you met my colleague, fruitlessly working the sample of one. And a couple of months before that you met me,...
I have just reread the four hour work week by Tim Ferris and one of the components of the book is to outsource parts of your business. So I decided to outsource this blog. At this point, a very confused writer from South Africa is writing ‘I didn’t write this’ as me,...
I was making a Nespresso coffee in the office the other day and realised just how much beauty, and simplicity there was in the Nespresso machine. They made a complex process into a simple and stylish product. We all love our coffees and the morning coffee has become...
Get Access to Market Fit's Free Resources
Enter your name and email for FREE access to all the Market Fit resources
