fbpx
Digital Leadership….. now it’s your turn

Digital Leadership….. now it’s your turn

Let’s cut to the chase. Now it’s your turn….. Every business can be a digital business. B2B service providers, B2C product sellers, construction, real estate, media, telco, sports, tourism, hospo, legal, accounting, grocery, utilities… it doesn’t matter...
Dear CMO… Your Job Just Got Harder (in a good way!!)

Dear CMO… Your Job Just Got Harder (in a good way!!)

Every week when I sit down to write this blog I try to change things up a little. Working with a range of clients and sectors gives The Exponential exposure to a variety of business problems, which in turn means a good understanding of the challenges facing New...
Is the CMO of the Future Already Here?

Is the CMO of the Future Already Here?

Inspiration almost never strikes the way you think it might. Interviewed in Sydney earlier this week to promote his new film, Richie McCaw explained the drive to World Cup victories in 2011 and 2015 kicked in with painful losses to the Wallabies, both within striking...
The best career advice I would give my millennial twin

The best career advice I would give my millennial twin

I spend a lot of time writing on things close to my heart. Take a look atGenerator Consulting, and the categories my posts are grouped under – the subjects I’ve covered range across the board and reflect me pretty well. Dig a little deeper though, and you see the...

The psychology of popcorn pricing

Judging by last week’s click throughs a lot of you found popcorn pricing interesting. This week I thought we’d go a little deeper, and spend some time looking at the psychologies underpinning “popcorn”. Popcorn pricing Movie time means choices… your film selection,...
Do you feel lucky?

Do you feel lucky?

It was probably serendipitous that in the same week that Video EZY St Heliers closed it’s doors for the last time I saw this graph floating around a few posts on LinkedIn.  It was way to good not to share. This is possibly the starkest image I have seen of the new...

Get Access to Market Fit's Free Resources

Enter your name and email for FREE access to all the Market Fit resources

Gain free instant access to this Training

You have Successfully Subscribed!

Gain free instant access to this training

You have Successfully Subscribed!