I’m sorry but these so-called CMO’s should be fired

This if from the Marketo Marketing 2025 Research paper

27% of CMO’s don’t consider marketing a driver of revenue growth – hire someone that does

40% of CMO’s don’t consider them a partner of the sales department – sales interact with the customer, how can’t you partner with them?

22% of CMO’s believe marketing is thought of as the colouring in department – really

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