I know the word seems like an odd choice, but that’s really what you’re going for with your customers – especially during a recession. You need to know about their lives, their pains, and the opportunities you can create that will keep revenue coming into your business.

Since I’m speaking specifically of B2B businesses, this intimacy will include understanding your customers’ business models and how you can become an indispensable part of their plans. 

Start right now! 

Work to understand what your long-term clients are doing and how you can help. Do it now while the economy is good so you can keep it going when times are leaner.

How well do you really know your customers and their needs?

Read the complete framework here: https://www.marketfit.co/stoic/.


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