Golden Circle
Below is one of the best pieces I have seen around how to communicate,  engage and inspire your team.
Simon Sinek has a fantastic Ted talk that explains on what makes leaders inspirational.  The answer is that the truly inspirational leaders focus on the ‘why’ the organisation is doing something not the what they are doing.
I am sure that you have written or sat through a number of ‘kick off’s, and ‘strategy updates’ that have focused on what the organisation is going to do
  • We are going launch this product
  • We are going to enter this market
  • We are going to grow revenue by X%
To inspire your audience next time you do one of these presentations focus on the why you are doing something not what we are going to do.  This is the deep purpose or vision and inspires people to get out of bed and come to work in the morning.
When you are building your next presentation focus on starting with the Why.  It is very simple to use The Golden Circle to help build out the core message
Link to the 18m video and the shorter 3.40min version
If you are interested Pearson and Associates have provided a short summary of the book or head over to Simon’s website
How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they’re more innovative than all their competition. And yet, they’re just a computer company. They’re just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different? Why is it that Martin Luther King led the Civil Rights Movement? He wasn’t the only man who suffered in a pre-civil rights America, and he certainly wasn’t the only great orator of the day. Why him? And why is it that the Wright brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded … and they didn’t achieve powered man flight, and the Wright brothers beat them to it. There’s something else at play here


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