No hibernating this winter.
It’s typical for many B2B businesses to go into hibernation when business gets tough.
That’s not the strategy of B2B businesses that thrive during economic downturns.
There are four reactions that a B2B company can take.
In the upcoming posts, we’ll look at each of these closely.
How are you planning to react to the recession, should it arrive?
Read the complete framework here: https://www.marketfit.co/stoic/.