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Say “Digital Transformation” one more time!  (part 2)

Say “Digital Transformation” one more time! (part 2)

Last week I asked five seemingly easy questions that will tell you a lot about the state of your digital readiness. To recap they are Let’s discuss the maturity of your Board’s knowledge in running a Digital P&L and using modern digital product delivery...
Say “Digital Transformation” one more time!  (part 1)

Say “Digital Transformation” one more time! (part 1)

A few things bother me. One is that technology and devices are currently outpacing our anatomical ability to adapt to the dopamine dependency they create and that it’s arguably ruining society but that’s for another day. There’s other stuff vexing me too. Is it...
Digital Kool Aid

Digital Kool Aid

Here’s a graphic that’s been floating around for a while. Whenever I’ve seen it referenced in blogs or op-ed pieces it’s been a guaranteed trigger for a flood of comments, most blindly positive and affirming. There’s nothing wrong with that – it’s a pretty...
Dear CMO… Your Job Just Got Harder (in a good way!!)

Dear CMO… Your Job Just Got Harder (in a good way!!)

Every week when I sit down to write this blog I try to change things up a little. Working with a range of clients and sectors gives The Exponential exposure to a variety of business problems, which in turn means a good understanding of the challenges facing New...

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