In last week’s post we looked at Sky and the difficulty they have with the value they place in customer acquisition vs. retention offers. This week I’m not going to talk about how Sky have lost sight of the customer and are deploying the playbook in trying to...
I don’t want to come across as an Amazon fanboy but I have covered them a few times (here, here, here, here, here – actually there here’s the whole list), and this week is no different. Over the past few months I have been talking to a few Retailers about...
I’ve had great feedback since the launch of our new Market Fit proposition. I guess I shouldn’t be too surprised as I prototyped and tested the service using the same tools and processes that we have now made available to you. And having refined and iterated the...
Apologies for last week’s blog – it was a bit of an anomaly. It was out of sequence because I was so excited about the success of the start-up breakfast team that I had to share it with you. I hope you didn’t mind the slight interruption to the...
I did some maths the other day. A new client asked me what the combined experience of the four directors at The Exponential Agency was. The answer was close to (a slightly staggering) seventy years. Now, that averages out at around 15-20 years worth of corporate...
