There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up...
I should have done this two weeks ago Digging into Mary Meeker’s 2016 Internet Trends report (thus thoughtfully saving you a 213 page trawl through its content), I initially saw material for three blogs. The one you’ve just started was originally first cab off the...
There are many great insights from the How Google Works book that Google book that I am sure that I will refer to on these blogs. One of the first is about communicating in fact the importance of over communicating. I have been involved in organisations at both end...
Over the summer I read a couple of great books. How Google Works and Zero to One. Both books were great reads and there are a number of common themes: Think about the platform Think global scale Hire the best talent Etc The theme I want to draw on is...
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