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Stop dealing in facts and remember you’re the product

Stop dealing in facts and remember you’re the product

There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up...
Top 10 insights from Mary Meeker’s 2016 report

Top 10 insights from Mary Meeker’s 2016 report

I should have done this two weeks ago Digging into Mary Meeker’s 2016 Internet Trends report (thus thoughtfully saving you a 213 page trawl through its content), I initially saw material for three blogs. The one you’ve just started was originally first cab off the...
How Google Works – Over Communicate with your Team

How Google Works – Over Communicate with your Team

There are many great insights from the How Google Works book that Google book that I am sure that I will refer to on these blogs.  One of the first is about communicating in fact the importance of over communicating. I have been involved in organisations at both end...
Are you thinking big enough?

Are you thinking big enough?

    Over the summer I read a couple of great books.  How Google Works and Zero to One.  Both books were great reads and there are a number of common themes: Think about the platform Think global scale Hire the best talent Etc The theme I want to draw on is...

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