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Dear CMO… Your Job Just Got Harder (in a good way!!)

Dear CMO… Your Job Just Got Harder (in a good way!!)

Every week when I sit down to write this blog I try to change things up a little. Working with a range of clients and sectors gives The Exponential exposure to a variety of business problems, which in turn means a good understanding of the challenges facing New...
The best career advice I would give my millennial twin

The best career advice I would give my millennial twin

I spend a lot of time writing on things close to my heart. Take a look atGenerator Consulting, and the categories my posts are grouped under – the subjects I’ve covered range across the board and reflect me pretty well. Dig a little deeper though, and you see the...
Keeping it real with your Millennials

Keeping it real with your Millennials

If it seems all of five minutes since I last covered Millennials then I am surely in good company. The subject seems to be a weekly heartbeat for a number of commentators – most of whose pieces look like this: Millennials are flighty Surround them with toys to...
2016 Internet Trends – more bad news for traditional media

2016 Internet Trends – more bad news for traditional media

It is that time of year when Mary Meeker releases her (21st) annual Internet Trends report . Over the next few weeks I am going to explore some of the key trends so you don’t need to read and digest the 213 pages. Let’s start in the eye of the storm – media As...

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