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Freemium business model

Freemium business model

A frequent challenge for clients in growing a digital business is identifying their ideal commercial model. In the last month I’ve worked on this question with a couple of clients – both of them wanted to learn more about “freemium”. The rise in freemium has been...
Are we there yet?

Are we there yet?

One question that I have been asked a few times his how long does it take before the innovation or a new business initiative starts to deliver substantial revenue.  Or the variant of this question how big can the new initiative grow to in the short term, and the...
Whoops

Whoops

In a previous post I mentioned that there was a significant benefit of One to One Communications – that is if you use it properly and add value to the customer.  In that post I praised Vodafone for their direct comms and keeping me as a customer and increasing...
Nespresso: Making the Complex Simple

Nespresso: Making the Complex Simple

I was making a Nespresso coffee in the office the other day and realised just how much beauty, and simplicity there was in the Nespresso machine.  They made a complex process into a simple and stylish product. We all love our coffees and the morning coffee has become...
Death of barriers to entry?

Death of barriers to entry?

The statistics above are amazing enough in their own right but when you consider as most of these companies are less than five years old and Facebook is the grandfather being a worldly 10 years old. The advent of the e-commerce/ digital businesses has removed or...

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