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Perhaps B2C marketers have something to learn from B2B marketers?

Perhaps B2C marketers have something to learn from B2B marketers?

Last week’s post happily generated a big response from my readers. For anyone who missed it, I used a great Seth Godin article to springboard into a wider discussion on marketing misconceptions. A large number of you wanted to discuss B2C vs B2B marketing, and...
Sales can fix other problems

Sales can fix other problems

Consultants get to talk with a lot of start-ups and early stage companies – it’s part of the job I love the most. Of course, all start-ups are different – diverse in their offerings and approaches, and the ways they build on very real customer needs and...

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