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Perfection stops momentum

In case you missed it, we have recently launched a new service called Market Fit If want you to get customer validated answers to your most difficult challenges – then we believe that this service is the best and fastest way to find your product market fit. In...
Technology Chiefs

Technology Chiefs

Justin was recently interviewed for Technology Chiefs and it provides a great background to one of the founding The Exponential Agency Directors. Technology Chiefs Interview with Justin Tomlinson Acting CTO New Zealand Rugby, Founder: Delivery Craft, Partner: The...
Bridging the digital divide

Bridging the digital divide

Last week, I talked about the many myriad flavours of “digital”, and the importance of seeking clarity on your ultimate objectives.  More specifically, whether you are pursuing an enhancement to your current business or exploring a complete disruption to your current...
50 shades of digital

50 shades of digital

“We’re going digital”. Everywhere you look these days, companies seem to be talking about their “digital” strategy or their need to create a digital strategy, partly because it feels that to not have such a strategy is to be labelled a dinosaur, a relic, at great risk...
Say “Digital Transformation” one more time!  (part 2)

Say “Digital Transformation” one more time! (part 2)

Last week I asked five seemingly easy questions that will tell you a lot about the state of your digital readiness. To recap they are Let’s discuss the maturity of your Board’s knowledge in running a Digital P&L and using modern digital product delivery...

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