After a couple of weeks’ theoretical discussion (looking at the difference between marketing and advertising) I want to bring the discussion to life today by analysing a business showing phenomenal growth in a short life span – and all without traditional...
The statistics above are amazing enough in their own right but when you consider as most of these companies are less than five years old and Facebook is the grandfather being a worldly 10 years old. The advent of the e-commerce/ digital businesses has removed or...
We all know about Uber the hottest startup disrupting the taxi industry around the world. But for those that don’t Uber is a new taxi app, (actually for legal reasons it is actually a ride sharing app) that is taking over the world. The app connects passengers with...
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