Off the back of our last post, a long time reader and first-time caller, Tony, asked a question that pretty much relates to it. He asked, “How does Viber make money when its service is free?” For those that do not know Viber is a service that allows you to send...
In a previous post I mentioned that there was a significant benefit of One to One Communications – that is if you use it properly and add value to the customer. In that post I praised Vodafone for their direct comms and keeping me as a customer and increasing...
Recently the mobile on-account mobile battle has started to heat up again with 2Degrees launching a new $49 all you can eat voice, text and 2.5gb of data plan which is approx. $10-$15 cheaper than the competitors current plans. The reason for 2Degrees can...
Background: After a Commerce Commission review a determination has been made that Chorus is allowed to increase the price of cooper by $4 to the ISPs. The ISPs have signaled they are going to pass this on to the end consumers. I really like this pricing strategy from...
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