There is a lot of talk about removing friction for your customers during the on-boarding a customers particularly for digital service. In short this means ensuring the customer has to go through the minimum number of steps to sign up or buy your service. Amazon...
Over the summer I read a couple of great books. How Google Works and Zero to One. Both books were great reads and there are a number of common themes: Think about the platform Think global scale Hire the best talent Etc The theme I want to draw on is...
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