The Four Reactions to Economic Downturns by B2B Companies


#2 – Promotion-focused


These firms are seeking ways to take advantage of the recession. This can mean taking offensive moves to find the strengths and weaknesses that need to be enhanced or reduced, respectively. They will create new offerings to provide for the new needs of their customers.

This can be risky. Often, it involves paying out money that you might not get back for months or even years. If your firm has the financial strength to survive this, it’s the best way to go, but it needs to be done with a clear plan.


Do you plan to use promotions to keep your business strong in the coming recession?

How big is your war chest?

Read the complete framework here: https://www.marketfit.co/stoic/.


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