The Four Reactions to Economic Downturns by B2B Companies

#3 – Pragmatic

This is a company that deploys both offensive and defensive strategies in a recession. 


The issue with a pragmatic company in this context is that the moves are often not optimised. Optimization requires data and a detailed plan.


The problem with this approach is that too often, the efforts are done on instinct, not data. This is extremely risky. If you retract in the wrong palace then expand in another wrong place, you’re hyper-extended and likely to fail.

Does your firm have a comprehensive plan for both defensive and offensive strategies?

Read the complete framework here: https://www.marketfit.co/stoic/.


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