Unlock the hidden customer profits in your business

Kursten and his team helped us to evolve our strategic thinking and identified gaps in our approach. By better understanding our business priorities we have implemented a number of initiatives that are propelling our growth. If you are looking for a partner to help you boost your business potential I would thoroughly recommend Kursten and Market Fit.

Leon Sheehan GM, Digital Island

We all know business has got harder

More uncertainty, lower confidence and increased cost-cutting

So, where does the growth and profit come from?

Many businesses just like yours are frustrated with their marketing initiatives and sporadic results

Your agency just wants to run one more campaign, marketing wants to try another new approach to see if it sticks and constantly asking for more marketing money that saw fewer and fewer results?

And that was before Covid

Because traditional marketing approaches added complexity, cost and meaningless vanity metrics

The reality is marketing has failed to deliver what they’re paid to do; creating profit

So, how do you grow your business?

The answer may surprise you

A bird in the hand is worth more than you think….

You have hidden profits within your business. 

All you need is a framework to unlock them.

If you want to reach the growth and profit your business deserves you will need three things

1. A clear plan.
2. A commitment to invest time, energy and resources. BUT the good news is you already have this in your marketing team, a change in focus and direction is all you need.
3. Guidance from someone who has done it before.

Ultimately you need confidence that you can sustainably grow your business and position in the market.

You want marketing that sells so you get the growth your business deserves.

Your furstrated because marketing has let you down

Even before this started many businesses just like yours were frustrated with their sales and marketing initiatives and sporadic results.  

Maybe, your marketing team aren’t aligned to the strategy, or your agency just wants to run one more campaign, or marketing wants to try another new approach to see if it sticks.  And maybe you are just plain confused with all the buzzwords and quick fix tactics out there.

Was the team constantly asking you for more marketing money and saw fewer and fewer results?

Meaning you aren’t growing, and you aren’t seeing the ROI you need.

And that was before Covid…

Were you getting the growth your business deserves and where are you going to get it from tomorrow?

The sad truth is you’re not alone; these frustrations are felt by many business owners. 

For years now, traditional marketing approaches added complexity, cost and meaningless vanity metrics.

When they really had one job to do, to deliver growth.  And for years now, marketing has failed to deliver on this promise.

It has let you down.

Here’s where I can help you

Typically, I do this on a one-to-one basis and while that gets great results fast, it can be too costly for some. So, I’m going to handpick eight clients to coach as a group, offering the same service at a much-reduced cost per client. We work together on a 2 Day intensive and each client will receive the same guidance, support and the exact steps to implement they need to grow their business.

Day One: Leveraging my 3R Framework here’s some scope of what we’re going to work on:

• Prior to the workshop, we’ll work together to understand your business and your existing customers. Starting with where your business where it is today, to  where you want to get to and what your current challenges and barriers are.  This alone will give you more clarity on your business than you have had in years. 

Then in our interactive workshop, I’ll outline the 3R Framework and we will start to apply it to your business:

• Repeat: Understand your existing customer base and use customer analysis to drive product preparation.
• Retain: Outline the simplest way to understand what your customers think of your business. Who are your Raving fans, fair-weather friends, strangers and who are your hostages?  Then we’ll outline the best growth strategies for all of these target groups.
• Refine: Map out how you can simplify your business strip out cost while still delivering to your customers.

On day two:   

• We’ll build the exact strategies you need to implement to Unlock the Hidden Customer Profits in your business.
• This is developed into a prioritised and tangible 90-day action growth plan that you start implementing immediately. 

90 Day Support:

• For the next three months you’ll have access to me and my team to answer any questions you have on implementing and unlocking the growth strategies.

Any one of these steps can move the needle immediately for your business, but added together, they multiply the effect and provide you with significant growth opportunities.

Here’s how it will work

• Via phone we will conduct a deep dive on your business, so we know exactly where to focus on.
• We then have two half days together via Zoom, working together as a group to identify your specific growth strategies and action plans.
• I’ll give you access to all of my frameworks and models.
• You will leave with the exact steps you need to implement to grow your business.
• Over the following 90 days, you will have access to me and my team to help answer any questions or roadblocks you may have.

The more you implement…the more I’ll work with you, the more your business will grow.

We’re going to be working together, so I’d like you to be sure you have the time to dedicate to this over the following three of months.

Now, this isn’t going to be for everyone and there are some criteria

You will need to:  

• Have an established business and be ready to invest and implement your growth plan
• Have an existing customer base with repeat purchases
• Have the capacity to fulfil more orders
• And I can’t state this enough, I want you to succeed and I need you to be ready to do the work –I need 100% commitment

 I’m only going to work with EIGHT select clients, so don’t be left behind

Jarrod Bennett Director, Luminate Limited

The Investment