The other day I was talking to one of my new clients. They were in the market for finding an external marketing partner. They’re a big data solutions provider. They offer a great solution to complex business challenges and they are trusted with their...
Sales and marketing should work together. It’s fundamental. They should map out and understand the buyer’s journey – together. Why? Because your buyer’s journey is much more complex than most marketers think. Assuming a simplistic buyer’s journeys for complex...
Do you know why a lot of marketing fails? Because it’s self-absorbed and it focuses inwardly on the business, not the customer. If this sounds like your marketing, then I’m sorry to break this news to you, but your customers really...
All roads lead to Rome, but only four to growing a business. Winning new customers. Getting customers to spend more. Getting customers to spend more frequently. If you have been following Market Fit for a while, you know that these are the three levers of growth by...
If you have been following me for a while, you know I am a big fan of Jay Abraham’s three ways to grow a business. So much so, I believe there is actually a fourth way. But I also see a problem. He doesn’t unpack what’s underneath...
An unhappy customer will tell 15 friends yet, A happy customer will only tell six. Do you know what your customers think of your business, product or service? Do you focus on fixing what is making them unhappy? Do you accentuate the positive? Do you create raving...
