I’ve had great feedback since the launch of our new Market Fit proposition. I guess I shouldn’t be too surprised as I prototyped and tested the service using the same tools and processes that we have now made available to you. And having refined and iterated the...
I’ve got a pretty good track record with developing and launching new propositions, but I must admit I have also had my share of failures; projects that have a ‘revenue recovery’ squad started pretty much the day of launch, or a scramble to add the features that the...
Justin was recently interviewed for Technology Chiefs and it provides a great background to one of the founding The Exponential Agency Directors. Technology Chiefs Interview with Justin Tomlinson Acting CTO New Zealand Rugby, Founder: Delivery Craft, Partner: The...
Last week, I talked about the many myriad flavours of “digital”, and the importance of seeking clarity on your ultimate objectives. More specifically, whether you are pursuing an enhancement to your current business or exploring a complete disruption to your current...
Apologies for last week’s blog – it was a bit of an anomaly. It was out of sequence because I was so excited about the success of the start-up breakfast team that I had to share it with you. I hope you didn’t mind the slight interruption to the...
Last week I asked five seemingly easy questions that will tell you a lot about the state of your digital readiness. To recap they are Let’s discuss the maturity of your Board’s knowledge in running a Digital P&L and using modern digital product delivery...
