It Was The Best Of Times, It Was The Worst Of Times Just over a hundred and fifty years ago Charles Dickens wrote one of the most famous opening lines in literature. How famous? Famous enough to return almost 21m results on Google. The book has since sold over 200m...
Here’s a graphic that’s been floating around for a while. Whenever I’ve seen it referenced in blogs or op-ed pieces it’s been a guaranteed trigger for a flood of comments, most blindly positive and affirming. There’s nothing wrong with that – it’s a pretty...
Every week when I sit down to write this blog I try to change things up a little. Working with a range of clients and sectors gives The Exponential exposure to a variety of business problems, which in turn means a good understanding of the challenges facing New...
Inspiration almost never strikes the way you think it might. Interviewed in Sydney earlier this week to promote his new film, Richie McCaw explained the drive to World Cup victories in 2011 and 2015 kicked in with painful losses to the Wallabies, both within striking...
When people think digital, words like “sharing” and “collaboration” readily come to mind. And there’s a good reason for that. Both are strongly identified with, and characteristic of, the “digital age”. It doesn’t take a lot of reflection to understand why. We’ve got...
I did some maths the other day. A new client asked me what the combined experience of the four directors at The Exponential Agency was. The answer was close to (a slightly staggering) seventy years. Now, that averages out at around 15-20 years worth of corporate...
