In the last six months this blog’s twice got close to discussing a problem for decision makers – not thinking like a “real” customer. Back in December you met my colleague, fruitlessly working the sample of one. And a couple of months before that you met me,...
I have just reread the four hour work week by Tim Ferris and one of the components of the book is to outsource parts of your business. So I decided to outsource this blog. At this point, a very confused writer from South Africa is writing ‘I didn’t write this’ as me,...
Last week’s post mentioned a new trend commonly associated with millennials – access rather than ownership. Sometimes called the sharing or on-demand economy, it’s a shift in customer thinking most businesses today should be exploring in depth. Rapid changes in...
Last week saw the release of the latest radio surveys (ie, the all important audience figures). Commercial radio in NZ is a virtual duopoly, with MediaWorks and NZME taking turns to whack on each other. So I guess it shouldn’t surprise both sides “see” the latest...
We’ve touched on Chris Anderson’s celebrated 2009 book “Free” a few times in previous posts. Not the easiest read (there’s a lot of technical detail that can be difficult to follow) the book is actually based on another, equally celebrated (and luckily for us, much...
If it can be digitised it can be disrupted… The role of the consultant is two-fold. Sometime you get paid to help your client see and achieve things they don’t have the resource or experience to do… the classic hired gun lending expertise to pivot a client’s business...
