My prior post ‘Everything I know about branding I learnt from TV’ generated a lot of feedback, and created somewhat of a stir… mainly amongst my media friends. Though in all fairness, just because I don’t watch TV I can’t simply assume no-one else does. So let’s sense...
So here’s something you need to know about people. You can have all the facts. You can point to figures, details, and data. You can try really, really hard to help. You can spend an awful lot of time explaining how this is a no brainer. And yet somehow, for some...
This week’s blog is brought to you courtesy of something we all understand – tech failure. A VPN crash this week took my beloved Netflix US away and dropped me back a decade or two; back to a world dominated by terrestrial TV. Terrified by this strange and unknown...
My name is Kursten and I have a confession to make… Once upon a time I was a very, very, very, busy corporate citizen. My day would start with a meeting, followed by a meeting, followed by a meeting. Followed by some fire fighting, followed by a meeting. By 10AM I was...
After a couple of weeks’ theoretical discussion (looking at the difference between marketing and advertising) I want to bring the discussion to life today by analysing a business showing phenomenal growth in a short life span – and all without traditional...
Last week’s post happily generated a big response from my readers. For anyone who missed it, I used a great Seth Godin article to springboard into a wider discussion on marketing misconceptions. A large number of you wanted to discuss B2C vs B2B marketing, and...
